"The iconic WOW Lipstuck is back, bolder than ever. This highly pigmented liquid lipstick delivers intense color with a smooth matte finish that doesnÆt dry out your lips. Its long-wearing formula is waterproof, transfer-proof, and comfortable enough for all-day wear.Rich, high-impact color in one swipeMatte finish that stays soft and comfortableWaterproof and transfer-proof formulaEasy to apply and non-drying on the lips"