"What it is : Longwearing color lets you play ALL DAY! Play up your lips & cheeks with the most delightful flush you can get from a bottle! Our precise applicator glides on a fresh, flattering color that lasts all day (no touch-ups needed). The non-drying formula applies & builds easily, and feels lightweight & comfortable on lips. Apply one coat for a natural-looking, sheer hint of tint or layer for more vibrant, smooch-proof color. ò Pink-lemonade tinted lip & cheek stain ò Longwear ò Non-drying ò Smudge-proof ò Transfer-proof ò Precise, doe foot applicator "